About Me

I’ve got over 10 years’ experience writing for print and digital but I’ve been writing ever since I can remember.

I love writing. I always have. I was the kid that you could give a pen and some paper to and then not hear a peep out of for hours. Even when I was still at primary school I remember asking my mum how you add a possessive apostrophe to a name that already ends in “s”. I’m a word nerd.

It’s always been my dream to write for a living, and setting up my freelance copywriting business is the next step in that dream. I love working with small businesses who don’t have the time or resources to write themselves, and I’m dedicated to providing a fairly priced, professional service for my clients.

I’m based in Beeston and have lived in Nottingham since 2012.

Claire Baldwin Elytra Copywriting

Photo by Photography by Gem

Experience and Qualifications

Creative Writing degree and MA

I have a First Class Honours Degree in Creative Writing with Drama Studies, and a Master’s degree in Creative Writing. A short story that I wrote as part of the coursework for my MA was published in the anthology Overheard: Stories for Reading Aloud edited by Jonathan Taylor and published by Salt.

Copywriter for Boots

I have worked as a digital copywriter for Boots, writing product descriptions for the website. This involved writing copy from scratch, working with product samples, and amending copy sent by suppliers.

Digital marketing agency experience

I have spent four years working in-house at digital marketing agencies, where I worked on search engine optimisation (SEO), content marketing, conversion rate optimistion (CRO) planning and writing regular blog content, and lots more of the marketing mix. These positions involved working with and writing for a variety of different clients in different sectors.

Writing and proofreading for JaME

I worked voluntarily for the website JaME-world.com for six years, writing, proofreading and editing news articles, live reports, interviews and more. This involved working with non-native English speakers and allowed me to hone my proofreading skills.

Elytra Copywriting projects

Projects that I’ve undertaken for my freelance clients have included:

  • Writing full website copy
  • Rewriting existing website copy to improve content and SEO
  • Writing regular SEO-friendly blog articles
  • Writing one-off in-depth articles
  • Proofreading books, essays, dissertations and proposals
  • Writing my own website, Proposal documents, templates and briefs

My right-paw man

Since May 2019, my miniature schnauzer William (known as Wim) is usually sleeping at my feet or climbing all over my desk and chair while I work.

He’s quite the character, which can be both a good thing and a bad thing! Now he’s almost two years old, he’s much calmer and better behaved than when he was a puppy but he still has a massive personality and incredible comic timing.

Wim’s favourite activities are meeting other dogs, sleeping in as many different places as possible in the office, and making an unreasonable amount of noise with squeaky toys while I’m trying to work. His favourite places in the world are Bendigo Lounge and Matlock. Like just the entirety of Matlock. We only went once but I’m pretty sure it was the best day of his life.

If you’re ever able to meet up with me in Beeston, you’ll probably get the chance to meet my spirited little man.

william sheridan profilePhoto by Double Image Photography

Climate Positive Workforce

Elytra Copywriting is a Climate Positive Workforce thanks to Ecologi. Take a look at my profile to visit my forest and see how I’ve helped to reduce carbon emissions and support environmental projects around the world.



We offset our carbon footprint via Ecologi


If you want to find out more about me and my experience, connect with me on LinkedIn, take a look at my testimonials, or send me a message.