Good content engages the reader and strengthens their relationship with your brand.
Content writing is about more than just filling out your blog or website to make you look busy. Whereas copywriting mainly aims to persuade the reader, content writing aims to inform and engage.
Blogs, social media posts, email marketing campaigns, infographics or videos are all great pieces of content that can show your readers who you are and how you can help them. Content marketing isn’t all about sales and promotion; it’s about building relationships.
Your customers love great content (and so does Google).
While creating content is a great way to engage your customers, it’s also good for your Google rankings. To succeed in SEO, you need more than just targeted keywords. That’s why content marketing has become so popular in recent years.
Rich content that writes around the subject shows search engines that your website is helpful, relevant and high quality. If you’re sharing great content around the web, you’ll start to benefit from natural backlinks that will improve your ranking signals.
Get expert help with your content writing.
Whatever type of content writing you require, I’m here to help. Get in touch with your ideas and let’s see where we can take them.