The problem with a lot of copywriters is they’re too busy fiddling with form over function — scribbling words down without realising there’s no logic, reasoning, strategy or structure to what they’re doing. Well, I’m here to tell you that Claire is the total opposite, and the full copy package! Her copy is considered, consistent and rooted in branding and stylistic principles, which is what makes it so successful.
During a contract role, she created the most detailed style guide I’ve ever seen; oversaw proofreading, editing and general quality control for our team’s collective copy efforts; made recommendations for tone of voice; and beavered her way through an absolutely massive workload and tough working environment to boot. While our paths only crossed for a short time, she made an incredible impact on our project and though she’s since moved on, that impact can still be widely felt.
I wouldn’t hesitate to recommend Claire for her high-quality copy and, of course, her brilliant mind.
